CONCEPT

The media launch of the very popular fitness application called Your Fitness Coach had Holobox as one of it‘s futuristic activations. Our objective was to capture the essence of YFC as a brand and represent it‘s vision and features through this advanced holographic display technology.

TECHNOLOGY

3D holographic displays offer a new and unique way of creating marketing activations, as you can promote your products in a completely unique way with seemingly “free-floating” 3D holograms that explain details, features, and unique selling points.Whether you are looking to elevate your in-store marketing in retail, stand out at a crowded expo, or create a unique brand activation, our range of award-winning 3D holographic displays are built to generate attention that resonates with today‘s consumer, who increasingly lives beyond the reach of classic advertising.

HARDWARE

The Holobox is capable of displaying high resolution holographic content from any direction giving the user a multi-perspective field of view combined with physical objects placed inside. The display is capable of interaction via touch interfaces and motion sensing technology.

3D PROJECTION MAPPING

The activation was designed to have precisely aligned 3d object mapping to highlight the contours and dimensions of the object while demonstrating the features of the YFC application. This helped create a unique illusion and a stunning visual representation of the application.

TOUCH ENABLED INTERACTION

Unlike other holographic product displays, this activation was fully interactive. The features of the fitness application was demonstrated as touch hotspots on a tablet. This allowed for the users to get a broader understanding of the application through customized holographic 3d animations visually coming to life.

PHONE MIRRORING

The setup included phone mirroring that allowed users to connect their phones to the Holobox and access the application on both devices in real time, creating a unique immersive experience.